David Beckham shoots advertisements and a commercial for Marina Bay Sands' "Never Settle" campaign at the infinity pool. Photo: Courtesy of Marina Bay Sands

Marina Bay Sands in Singapore has unveiled its latest advertising campaign starring global sporting legend David Beckham.

Directed by award-winning American director and photographer Anthony Mandler, the multi-million dollar "Never Settle" campaign enables consumers to discover the resort through the eyes of Beckham in a series of print and television commercials. Featuring Beckham at the iconic architecture marvel, the campaign highlights the luxury retail, fine dining, leisure and entertainment experiences that have become synonymous with Marina Bay Sands.

The four advertisements from the campaign will appear in local and regional newspapers, magazines and billboards across Singapore, Indonesia, Malaysia and China, with the commercial airing on various digital platforms, TV and network cable channels.

In the 2-minute commercial, Beckham can be seen pulling up in a sleek vehicle and entering the glitzy world of Marina Bay Sands. The many experiences that unfold within the award-winning destination are illustrated through scenes of Beckham experiencing the celebrity chef restaurant, CUT, making a grand entrance into the Chairman Suite, enjoying the city's best night views from Sands SkyPark, and raising a toast to fellow partygoers.  The energy and excitement of the award-winning property are juxtaposed with scenes of tranquility at the Banyan Tree Spa, the resort's inner haven.

"I have collaborated with Marina Bay Sands on a wide range of projects, ranging from charity events, inspirational workshops and festive celebrations," Beckham said. "This is a brand that always aspires to be the best in everything it does. That's why I love Marina Bay Sands. I am thrilled to be part of its story for the 'Never Settle' campaign, which is about a celebration of an amazing destination."

Conceptualized by creative agency AR New York, the commercial and advertisements were shot over two days at Marina Bay Sands in early October 2014, across many of the property's iconic locations, such as Sands SkyPark, The Shoppes at Marina Bay Sands, ArtScience Museum and the Lion's Bridge.

A particularly challenging scene was at the world-famous infinity pool at Sands SkyPark. Not only did the crew have to ensure that its set-up and tear-down process did not affect the guest experience, it had to work around the limits accorded by the parameters of the 150-meter-deep pool.

To capture a panoramic view of the entire cityscape with Beckham in the frame, the crew built a custom-made platform for the star to walk across the pool and stand suspended above the water. The lightweight steel platform was set up and dismantled within a period of four hours, in time for guests to catch the magical evening light.

"It was essential for us to capture the excitement and energy of Marina Bay Sands with this commercial," said Mandler, a sought-after collaborator of Beckham. 

"We wanted to show our audience that when they visit, they should and will never settle, with the very best dining options, the ultimate entertainment, the most coveted luxury shopping and more. David is our master of ceremonies, taking us with him through the cinematic adventure that is the Marina Bay Sands experience. At every turn, there's something more dramatic, more exuberant and more beautiful."