Peak Sport signs Milos Teodosic, captain of the men's basketball team of Serbia. Photos: Courtesy of Peak Sport

FIBA Basketball World Cup's best defender and the captain of the men's basketball team of Serbia, Milos Teodosic, signed with Peak Sport in Belgrade on August 15, officially becoming part of the Peak family. He will form the Peak Sport's European iron triangle with Tony Parker and Beno Udrih. Now working with three national basketball teams from Serbia, Montenegro and Germany, Peak Sport has become a powerful basketball brand in the European market.

"It's an honor for me to become Peak Sport's signing member," Teodosic said. "I hope our cooperation will create more value."

Peak Sport launched its strategy of "Global Branding" in 2005. Through sponsoring international games, such as the European Basketball All Star Game and the Stankovic State Basketball Game, and cooperating with top NBA teams such as the Houston Rockets, Miami Heat and San Antonio Spurs, Peak Sport has broadened its international market and integrated resources.

Since 2009, Peak Sport has deepened its cooperation with FIBA. Before signing with Teodosic, Peak Sport was already the official sponsor for Serbia's national men's basketball team. In the basketball court, Peak Sport's basketball equipment and Peak team sparkled in the 2014 FIBA world cup with its Serbian men's basketball team winning two consecutive games wearing Peak's coat of armor. Then during the 2015 women's European Basketball Championship, Serbian women's basketball team sponsored by Peak Sport won the championship.

"By signing Teodosic, we hope to continue to explore the international market and strengthen our worldwide influence," Peak's CEO Xu Zhihua said. "Meanwhile, we hope that Teodosic and Serbia's national team can make great achievements with Peak's professional sports equipment."