PepsiCo GCR staff and Liu Xiao Ling Tong take a picture with a family in Xishacheng township. Photo: Courtesy of PepsiCo GCR

PepsiCo Greater China Region (PepsiCo GCR) launched its traditional Chinese New Year "Bring Happiness Home" (BHH) charity campaign at Xishacheng township, Huai'an county of Zhangjiakou, Hebei Province Monday. A total of 2,016 sets of "Postal Parcel for Mothers" (PPM) were donated to poverty-stricken mothers in the area. Meanwhile, PepsiCo GCR joined hands with Tencent charity platform to call upon national Net users to donate for mothers of poor areas, in an effort to build a harmonious, warm and happy Spring Festival in the Year of the Monkey.

Qin Guoying, the vice chairman and secretary-general of China Women Development Foundation (CWDF), Katty Lam, the chairwoman of PepsiCo GCR, Danielle Jin, the vice president of Beverages, PepsiCo GCR and Cathy Tai, the vice president of Corporate Affairs, PepsiCo GCR took the charity trip along with renowned Monkey King artist Liu Xiao Ling Tong and Pepsi celebrity Momo Wu.

They visited local mothers, pasted Spring Festival couplets and made dumplings together, sending special warmth and blessings to those local mothers in the cold winter.

Xishacheng township's average per-capita income was only 3,720 yuan ($565.44) in 2014. Most locals live in semi-poverty status, and women account for 72 percent of the total population. The PPMs donated by PepsiCo contain various daily necessities, as well as cold-preventing clothes.

BHH, which has been running for five consecutive years, is PepsiCo GCR's brand program for the Chinese Spring Festival and one of the most successful marketing campaigns in China's food and beverage industry. In 2015, the BHH program had reached a whole new level by encouraging and giving consumers the chance to be their own directors and make their own BHH micro movies.

"For years, in accordance with its commitment of 'In China, For China, With China,' PepsiCo has been actively giving back to communities where we operate while we are building successful food and beverage businesses," said Lam. "We PepsiCo associates all feel very gratified because of it. This year, our BHH campaign continues the theme of bringing happiness to millions of Chinese, while at the same time carrying forward and promoting traditional Chinese culture by exploring the cultural essence of the Monkey King spirit."

Wen Haiqing, a 48-year-old mother, told the Global Times after receiving the parcel that this is her animal year and she was very happy to receive a red scarf from the parcel, as red is often see as a lucky color for those in their animal years. She was also delighted that she received a pair of gloves in the parcel, with which she could protect her hands from the cold weather.

PPM is a major charity program initiated by CWDF in 2012, and was the winner of the 8th China Charity Award, the highest charity award given by the Chinese government. Up to now, PepsiCo has donated tens of thousands of PPMs with direct donation amounting to over 2 million yuan.