Bilibili World 2025, an annual and much-anticipated offline cultural carnival, kicked off on July 11, at the National Exhibition and Convention Center in Shanghai. The event, which will run until July 13, has drawn significant attention. This year, the scale has expanded remarkably. The venue area has increased by 30 percent, and the number of tickets available has also gone up by 30 percent. At the event, visitors can interact with over 1,000 guests and short video bloggers from around the world, according to the organizer. Since its inception in 2017, Bilibili World has been a comprehensive entertainment festival, integrating performances, exhibitions and interactive entertainment games. (Photos: Lu Ting/GT)