The 2026 Beijing International Culture and Tourism Consumption Expo kicked off at Phase II of the National Convention Center in Beijing on June 5. Held alongside the 2026 Beijing Inbound Tourism Development Conference, the three-day expo integrates a B2B professional trade exhibition, special themed exhibitions and a public experience exhibition. At the expo, booths from multiple regions including Beijing, Tianjin, Hebei, Jiangsu and Guangxi are on display. The business negotiation area brings together 50 top inbound travel agencies in Beijing, 50 key hotels, cultural tourism groups and key scenic spots from 16 districts, creating a platform for government-enterprise collaboration and business matching, and facilitating precise pairing between Chinese enterprises and overseas tour operators. Photos: Li Hao/GT