Shanghai’s first large-scale event themed around intangible cultural heritage officially kicked off on September 19. The event will run until November 15, lasting a total of 58 days. It features multiple special music programs with Chinese and international performers, an international culture week, and an intangible cultural heritage market. It also launched an intangible cultural heritage musician program.

By combining dining, shopping and AI-powered experiences, the event offers an immersive experience that allows visitors to enjoy, explore and purchase intangible cultural heritage products, helping Yuyuan Garden build a “global intangible cultural heritage fashion runway.”