British legendary rock band Pink Floyd embraces Chinese music fans, opening accounts on Chinese video platform Bilibili and Sina Weibo
Published: Apr 26, 2021 10:46 PM
Nick Mason, drummer of the rock band Pink Floyd Photo: Screenshot of video posted on Bilibili

Nick Mason, drummer of the rock band Pink Floyd Photo: Screenshot of video posted on Bilibili

Legendary British rock band Pink Floyd established an account and uploaded on Sunday their first video on Bilibili, a Chinese video platform popular among young people. The move was hailed by Chinese music fans, who called it "a toast between generations."

The day after opening the Bilibili account, Pink Floyd also opened an account on China's Twitter-like Sina Weibo.

"Nice to e-meet you here on Weibo! Glad to let you know that Pink Floyd has officially joined in Weibo. We will be sharing everything about our band here. Hope you could enjoy our music," read the first post on the account.

Two different greetings from Nick Mason, the band's drummer, were later uploaded to Bilibili and Sina Weibo. 

Some music industry analysts said this is a sign that the influence of China's music industry has been expanding overseas, causing international musicians to focus more on the Chinese music market and fans.

"The influence of Bilibili cannot be ignored and I think the classic rock band heard of the popularity of the video platform among young Chinese people and so probably wanted to reach them through the channel," a rock music fan living in Beijing surnamed Wan, 27, told the Global Times.

Wan said she was excited about the rock band's arrival on Chinese social media as their music was the rock'n'roll initiation that accompanied her through university. At that time, competing with her friends to see who could translate the band's lyrics the best quickly became a cherished memory.

Dozens of international celebrities have established accounts on Bilibili, including Charlie Puth, Jessie J and OneRepublic.

Puth performed his unreleased song during a livestream on Bilibili in May. The debut of the song on the platform was a pleasant surprise for fans.