ARTS / ART
Techy art exhibition brings Van Gogh to China on International Museum Day
Published: May 18, 2021 03:08 PM
Vincent van Gogh's Sunflowers Photo: IC

Vincent van Gogh's Sunflowers Photo: IC

An international art collaboration between WeChat and the Van Gogh Museum in the Netherlands recently launched an exciting new project to mark International Museum Day on Tuesday- a virtual museum tour of Van Gogh's artistic world. 

The new virtual exhibition provides visitors with a visual feast that includes Van Gogh's most distinguishable artworks such as the paintings Sunflowers, Bedroom in Arles and Tree Roots. Visitor can also ask questions of online hosts and enter a lucky draw for souvenirs. 

"I think the online show's strength is its convenience, lack of crowds of tourists and interactive features. Also, I love sharing it with my friends and my daughter," Yao, a 56-year-old art lover who has been to the museum in the Netherlands, told the Global Times on Tuesday. 

More than 20 of the master's paintings have been digitalized and are on display in the museum's WeChat Mini Program, visitors can also further join interactive activities by exploring six sections, including "AI Van Gogh" and the "Van Gogh Store." 

"AI Van Gogh" is the highlight of the exhibition. It uses custom-designed algorithms that enable visitors to upload their own photos to the system and turn them into new creations featuring Van Gogh aesthetics. 

"This feature is so cool, and as a huge fan of Van Gogh's colors and styles, this is the best souvenir that I could have gotten from the exhibition," Vanessa Liu, a 26-year-old Chinese fan of Van Gogh, told the Global Times on Tuesday. 

Van Gogh, considered one of the greatest painters of all time, has long been a favorite of art lovers in China.  

The exhibition was launched on Van Gogh Museum's official WeChat Channels account on the evening of May 10. The museum is also a front running overseas art institution that aims to bond with Chinese art lovers through technology-powered digital platforms.


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