China’s livestreaming industry boomed in 2020, says report
Published: May 19, 2021 05:33 PM
The number of users on livestreaming platforms in China reached 617 million in 2020, accounting for 62.4 percent of the total number of internet users in China, while the number of livestreamers exceeded 130 million, according to a report released by a branch under the China Association of Performing Arts on Tuesday.

The report about China's livestreaming industry revealed that streamers become a new career in 2020 and that more than 20 other professions such as operation management, live broadcast assistant and customer service have derived from it.

Nearly 40 percent of livestreamers are aged 24 to 30. A majority are based in big cities such as Beijing, Shanghai, Guangzhou, Shenzhen and Wuhan, and earn from 3,000 yuan ($467) to 5,000 yuan a month.

E-commerce livestreams are booming and their users have grown rapidly, reaching 388 million in 2020.

According to China's Ministry of Culture and Tourism, there are 3,362 livestreaming businesses that are licensed to operate online in China.

The report also pointed out that some livestreams have resorted to showing vulgar content to capture the attention of audiences.  

A recent issue occurred earlier this week when a streamer held a five-hour-long livestream in which he proposed to someone he claimed was his girlfriend. The streamer's account was later suspended for 630 years after the platform discovered the video, which was reported 230,000 times, contained false advertising and "vulgar performances."