Since December 2020, McDonald's China has launched its "Members' Day Creative Menu." It's aiming to use the platform to attract more customers to join McDonald's membership and create more enjoyable and special benefits for the members. One Monday per month, McDonald's members will have exclusive access to a taste of one creative menu which is only available for one day, with a limited amount of supply. With the Members' Day menu, its continued momentum ensures that Chinese customers will be intrigued by McDonald's food while returning for the proven classics.

Crispy Tofu Burger Photo: Courtesy of McDonald's

McDonald's believes that there is always a new menu item that will appeal to its customers' taste buds. This popular restaurant chain has created quite a few innovative cuisines for Chinese consumers since the monthly Members' Day started. Innovations like "Rice-cake McFlurry" and "Spicy Wagyu Beef Burger" have been discussed and welcomed by the members. It has proven that it understands how to apply the McDonald's format in China to best satisfy local preferences.

Rice-cake McFlurry Photo: Courtesy of McDonald's

The Members' Day Menu on September 20th is a creative product called the Crispy Tofu Burger which pays tribute to the tastes of China's Hunan region. It adds tofu, a new protein category for a McDonald's menu, offering a multi-dimensional experience beyond the usual chicken and beef.