LIFE / CULTURE
Netizens in China launch “help-eating” service after KFC launches blind box meal with Chinese toy maker Pop Mart
Published: Jan 05, 2022 05:40 PM
Part of the Pop Mart Dimoo KFC series limited edition Photo: Sina Weibo

Part of the Pop Mart Dimoo KFC series limited edition Photo: Sina Weibo

Chinese netizens have organized a paid service to help people eat their meals after KFC began offering brand blind boxes from Chinese toy maker Pop Mart on Tuesday. 

According to KFC's official website, in order to celebrate the 35th anniversary of the opening of the fast food company's first location in China, it has launched a family set meal that includes a box randomly containing one of seven Pop Mart Dimoo KFC series limited edition figures worth 99 yuan ($15.58). 

The new "blind box" meal has thrilled fans of Pop Mart, many of whom immediately ordered the meal set to get one of the toys. 

"I heard that some people are going crazy purchasing these meals just to collect all of them," Wang Wei, a Pop Mart collector, told the Global Times.

As the meals are meant to be eaten by a family, many single collectors have found themselves in conundrum - They want the toys, but don't want?the pounds that would inevitably come from eating such a hefty meal. 

To help out, some friendly - or perhaps just hungry - netizens have started a "help- eating" service online aimed at helping those who want the toy but are overwhelmed by all the food. 

"Are you afraid of getting fat when getting the Dimoo toys? Don't worry! You pay me with the meal and I help you get the toy," one netizen posted on Sina Weibo. 

Some netizens even posted their locations online to show how sincere they were about the special service. 

A man surnamed Xu told the Global Times that he once helped his colleague eat a KFC set meal to help her get a special cup she wanted. 

Similar services started to catch the public's attention in 2019 after an influential Sina Weibo blogger mentioned that two vendors were competing over the prices of their paid "help-drinking" services on an e-commerce platform. 

This later kicked off a wave of different types of paid "help-eating or -drinking" services, most of which involve consuming food or beverages contain high calories such as fried chicken, ice cream or milk tea.