CCTV promotes specialties from Nicaragua through livestreaming
Published: Jan 22, 2022 12:54 AM
 Screenshot of CCTV's livestream session

Screenshot of CCTV's livestream session

China Central Television (CCTV) held a livestreaming event in partnership with local television in Nicaragua on Friday night, to promote specialties such as agricultural products from the country for Chinese consumers ahead of the upcoming Spring Festival. 

The livestreaming session introduced a variety of local products such as meat, seafood, textile products, nuts, coffee and sesame. 

Nicaragua joined the China-proposed Belt and Road Initiative (BRT) about one month after the two countries announced the resumption of diplomatic relations. The government of China and Nicaragua signed a Memorandum of Understanding to jointly push the Silk Road Economic Belt and the 21st Century Maritime Silk Road on January 10, according to a statement issued by the National Development and Reform Commission. 

Chinese netizens showed great support and interest in specialties from Nicaragua during the livestreaming session, as well as strong desire to purchase the products. 

With China's Spring Festival rapidly approaching, various diplomats in China have been promoting local products from their countries. 

Diplomats from Uzbekistan, Cambodia, Pakistan, Sri Lanka and Russia have been promoting specialties such as Pakistani rice, handmade walnuts from Uzbekistan and Russian flour during live sales events organized by China's Ministry of Commerce starting from Monday on Alibaba's live-streaming platforms. It's part of the 2022 Chinese New Year online shopping festival, featuring commodities from Shanghai Cooperation Organization countries, according to a statement sent to the Global Times by Tmall on Friday.