ARTS / CULTURE & LEISURE
Designer preserves Rwanda’s authentic culture through art design
Published: Apr 14, 2022 11:48 AM
A newly unveiled anti-corruption statue symbolizing the solidarity of all the nations as one hand to combat corruption is seen in Kigali, capital of Rwanda, on Dec. 9, 2019. Rwanda and Qatar on Monday hosted an anti-corruption award ceremony in Kigali, where leaders showed anti-corruption determination. (Xinhua/Lyu Tianran)

A newly unveiled anti-corruption statue symbolizing the solidarity of all the nations as one hand to combat corruption is seen in Kigali, capital of Rwanda, on Dec. 9, 2019. Rwanda and Qatar on Monday hosted an anti-corruption award ceremony in Kigali, where leaders showed anti-corruption determination. Photo: Xinhua


Located in downtown Kigali, Rwanda's capital, Moshions, founded in 2015, is championing premium quality, 100 percent Made-in-Africa fashion.

As the fashion industry continues to gain traction globally, designers are increasingly mixing traditional ideas to come up with unique wearable trends.

One such designer is Rwanda's Moses Turahirwa, 30, the creative director and founder of the Moshions brand. Inspired by his own cultural roots, Turahirwa pays homage to the visual storytelling tradition found in Rwanda and across the African continent.

He opted for fashion as a passion to grow the creativity within him. "I started it as a hobby. It was after some time that I realized my culture and my heritage and that is how I started interpreting cultural roots into something modern using my creative talent," Turahirwa told Xinhua.

Shining a light on Rwandan culture is an important part of Turahirwa's work.

The most popular products is the cardigan, which is redesigned every year. According to Turahirwa, the cardigan is inspired by a sack hood in Rwanda, where people looking after cattle would craft something out of banana leaves to cover themselves. The ornamentation on it is the beading that is most represented by Intore, a traditional dance performed by men in Rwanda, so the designers try to fuse the story like a covering but also with a traditional dancing pattern of Intore.

Turahirwa believes Rwanda has beauty in fashion, embroidery, and patterns but interpretation in fashion as it is in the world is still at the discovery stage.

"Our uniqueness lies in the iconic interpretation of our culture to modernity and discovery," he stressed.

The company now employs 32 people. It is a creative business and provides job opportunities for people in Rwanda.