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Netherlands: Miffy celebrates the Chinese Year of the Rabbit
Published: Feb 10, 2023 04:25 PM
Photo: Courtesy of Embassy of Netherlands in China

Photo: Courtesy of Embassy of Netherlands in China


This year is the Year of the Rabbit in China, and the MoCAShanghai and Mercis BV, the licensing company of Miffy in the Netherlands, collaborated together on "Nice to Miffy you", an exhibition in which 26 Chinese artists from different fields worked together with Miffy to create a crossover exhibition that included painting, sculpture, installation, new media, graffiti and interactive video. Miffy is a carton image created by Netherlands's artist Dick Bruna in 1955. Its mouth is the shape of an "X", the smart and shy little bunny is favored by children all over the world with its innocent and rosy image.