An event featuring Fenjiu liquor, which boasts a history of over 6,000 years, and the traditional Chinese plucked string instrument guqin with a history of 3,000 years, was held in China's Hong Kong Special Administration Region (SAR) on November 26, 2022.

The event was jointly held by the Fenjiu Group and the Hong Kong Guqin Research Institute. Influential people from cultural and creative industries as well as business elites were invited to enjoy the fragrance of Fenjiu liquor.

The history of Fenjiu and how it is brewed was introduced at the event. Many guests expressed their enjoyment of Fenjiu liquor's mellow and elegant aroma and admiration for the stylish design of the Fenjiu bottle combining the classic Chinese blue and white colors. Fenjiu added some extra flavor to the steaks served at dinner.

Professor Liang Jiyong, chief of the Hong Kong Guqin Research Institute, presented a Chinese calligraphy work and a traditional Chinese painting as gifts to the Fenjiu Group.

The dinner was an experience of traditional Chinese music and wine culture for the guests while being served with other delicacies.