Photo：JETOUR AUTO

On January 27th, 2024, JETOUR T2 was officially launched in Dubai, United Arab Emirates, marking the beginning of its international journey.

At the event, Mr Li Xueyong, Vice President of Chery Automobile Co. Ltd, also President of JETOUR Auto, stated,“JETOUR is a brand with long-term vision. Since its inception in 2018, we have consistently adhered to the“Travel+” strategy. By integrating tourism with the auto industry, we strive to build vehicles that best respond to travel needs. Our goal is to meet all needs in our users’trips and daily lives, engaging with customers globally.“

Li Xueyong, Vice President of Chery Automobile Co. Ltd and President of JETOUR Auto (Photo: JETOUR AUTO)

In his view, the T2,  the first model of JETOUR off-road series, shows JETOUR latest car-making theory and technology. It offers an extraordinary travel experience, meeting users’ needs.

JETOUR T2,also known as the “Traveler”in China, has been a hot seller since its launch. It is indicated that the T2 has been breaking records in sales since its debut in September 2023. In December, it sold 13,224 units, surpassing 10,000 sales for two consecutive months in China and it has become the sales champion in the off-road vehicle segment.

Mr Dai Lihong,Assistant President of Chery Automobile Co. Ltd and Executive Vice President of JETOUR Auto, unveiled JETOUR latest international product plan. He stated that JETOUR's future product development will focus on two core scenarios: "family travel" and "off-road travel". It is anticipated that no less than 10 key models will be launched by 2026, aiming to achieve an annual sales target of one million units.

Dai Lihong, Assistant President of Chery Automobile Co. Ltd and Executive Vice President of JETOUR Auto (Photo: JETOUR AUTO)

Mr Dai Lihong also mentioned that when developing JETOUR T2, they adopted professional opinions from off-road enthusiasts. Therefore,T2 focuses on users’ needs. T2 also adoptd a new brand design language, featuring a bold and rugged shape. 

T2 introduces BorgWarner's sixth-generation four-wheel-drive technology, featuring the innovative fully automatic intelligent XWD system—a debut for this model. The advanced system intelligently identify different road conditions and adjusts within milliseconds. The T2 ensures an exhilarating driving experience, even for novice off-road enthusiasts.

At the launch event, a professional racing driver showcased the T2 capabilities, unveiling the car’s inherent charm. JETOUR T2 offers various driving modes, including S (Sport), N (Normal), E (Economy), Snow, Mud, and Rock. Furthermore, it includes a crawling mode, which can intelligently control torque output, maintaining a fixed low speed to easily go through harsh road conditions. It effectively prevents slipping and getting stuck,further enhancing the vehicle’s safety.

Aprofessional T2 show (Photo: JETOUR AUTO)

To further enhance its off-road performance, JETOUR T2 showcases meticulous attention to detail. Up to 80 percent of the entire body structure is composed of high-strength steel, offering advantages such as a 28 degree approach angle, a 30 degree departure angle, a minimum ground clearance of 220mm, and a wading depth of 700mm. Additionally, the second-row seats can be fully folded flat. Also, T2 has over 50 storage designs.T2 can serve in various scenarios, satisfying users’ needs for both off-road driving and camping experiences.

In addition to its off-road capabilities, JETOUR T2 is also designed for comfort and intelligence. It is equipped with suede seats, a first-class co-driver seat, a five-star health cabin, anda 12-channel SONY premium audio system, creating a sense of light luxury and significantly enhancing the comfort of the travel experience. Besides, JETOUR T2has the Snapdragon 8155 Smart Chip, 15.6-inch central control screen, a 540 degree panoramic parking system, and an L2-level ADAS, making for a more relaxing driving experience, more convenient parking, and safer travelling.

Aprofessional T2 show (Photo: JETOUR AUTO)

The outstanding quality of the T2 has also garanered favor from customers. The first delivery ceremony was also held at the launch event. Mr Li Xueyong stated that global users of JETOUR Auto surpassed one million in January 2024. Achieving this feat in just 65 months since the launch of its first model on August 18, 2018, JETOUR has become the fastest-growing SUV brand in China to reach one million sales, creating a "JETOUR Speed" far surpassing other brands.

In the future, JETOUR plans to expedite the globalization of the T2, extending its presence to regions such as the Middle East, Central Asia, Africa, and Latin America. Standing at this new milestone of one million units, JETOUR will continue upholding the "Travel+" strategy, committed to deeply understanding users’ needs, fostering innovation, and aspiring to become a leading brand in the global market.