The layout of the Swiss Pavilion Photo: Courtesy of the Swiss Embassy in China

Switzerland, the Guest of Honor at the maiden Hainan Expo in 2021, will again make its appearance at the China International Consumer Products Expo in Haikou, the capital of South China's Hainan Province from Saturday to Thursday. 

One of the highlights of the Swiss Pavilion will be the Swiss paper cutouts, which represent many elements of Swiss tradition, including the Alps, chalets and cows. 

Thanks to the visual material provided by Switzerland Tourism, visitors to the "Relaxation Zone" of the Swiss Pavilion can enjoy Switzerland's most beautiful landscapes and take a break from the hustle and bustle of the Expo. 

Swiss brands exhibiting in the "Exhibitor Zone" will showcase Switzerland's innovative and leading role in the consumer goods sector. 

These unique experiences offer visitors the opportunity to interactively discover how Switzerland perfectly combines tradition and innovation.

The Hainan Expo is the only state-level expo in China that focuses on imported consumer goods. 

The Swiss Pavilion is a unique platform not only for Swiss exhibitors to increase brand exposure, identify excellent business opportunities and boost sales, but also for visitors to explore Swiss brands and lifestyle.

The Swiss Pavilion project will be supported by the Embassy of Switzerland in China, and Mr Joel Saurina, Counsellor and Head of Swiss Business Hub China, will be present for in-depth exchanges with Swiss exhibitors and visitors.