PHOTO / CHINA
E China's Hangji Township strives to advance brand building, boost toothbrush industry
Published: Jun 23, 2024 09:54 AM
A staff member displays bristles of toothbrushes at Yangzhou Sanfeng BRUSH Co., Ltd. in Hangji Township of Yangzhou City, east China's Jiangsu Province, June 21, 2024. (Photo: Xinhua)

A staff member displays bristles of toothbrushes at Yangzhou Sanfeng BRUSH Co., Ltd. in Hangji Township of Yangzhou City, east China's Jiangsu Province, June 21, 2024. (Photo: Xinhua)


Hangji Township, covering about 40 square kilometers, is located in the eastern suburbs of Yangzhou City in east China's Jiangsu Province. As an important production base for toothbrushes, the small town boasts over 2,000 toothbrush manufacturing and supporting enterprises and produces around 7.5 billion toothbrushes each year. They are exported to more than 80 countries and regions, meaning that one in three toothbrushes produced in the world comes from Hangji.

In recent years, local government of Hangji has been encouraging enterprises to drive intelligent and digital transformation through technological innovation, relying on leading enterprises, e-commerce industrial parks, the toothbrush museum, and other resources to advance brand building and boost the development of the toothbrush industry.

A tourist visits the toothbrush museum in Hangji Township of Yangzhou City, east China's Jiangsu Province, June 20, 2024. (Photo: Xinhua)

A tourist visits the toothbrush museum in Hangji Township of Yangzhou City, east China's Jiangsu Province, June 20, 2024. (Photo: Xinhua)


 
This photo taken on June 21, 2024 shows bristles of toothbrushes at an exhibition hall of Yangzhou Sanfeng BRUSH Co., Ltd. in Hangji Township of Yangzhou City, east China's Jiangsu Province. (Photo: Xinhua)

This photo taken on June 21, 2024 shows bristles of toothbrushes at an exhibition hall of Yangzhou Sanfeng BRUSH Co., Ltd. in Hangji Township of Yangzhou City, east China's Jiangsu Province. (Photo: Xinhua)


 
This photo taken on June 20, 2024 shows the intelligent equipment producing toothbrushes at a toothbrush manufacturing enterprise in Hangji Township of Yangzhou City, east China's Jiangsu Province. (Photo: Xinhua)

This photo taken on June 20, 2024 shows the intelligent equipment producing toothbrushes at a toothbrush manufacturing enterprise in Hangji Township of Yangzhou City, east China's Jiangsu Province. (Photo: Xinhua)


 
A staff member introduces toothbrushes for foreign clients via livestream at an exhibition hall of Jiangsu Sanxiao Group Co., Ltd in Hangji Township of Yangzhou City, east China's Jiangsu Province, June 20, 2024. (Photo: Xinhua)

A staff member introduces toothbrushes for foreign clients via livestream at an exhibition hall of Jiangsu Sanxiao Group Co., Ltd in Hangji Township of Yangzhou City, east China's Jiangsu Province, June 20, 2024. (Photo: Xinhua)