Merchandizing giant

By VCG Published: Feb 26, 2025 11:15 PM

Customers purchase cultural and creative products related to the animated movie Ne Zha 2 at a bookstore in Suzhou, East China's Jiangsu Province on February 26, 2025. The highest-grossing Chinese film has seen its worldwide box-office revenue surpass 13 billion yuan ($1.8 billion). Photo: VCG

Culture on rails

Foreigners take part in a Qijiang Farmers’ Woodcut Printing activity on a train on February 12, 2025. The ...

Ne Zha in paper-cut

In preparation for the Lantern Festival, paper-cutting enthusiasts from the Cultural Center of Jinta county, Jiuquan, Northwest China’s ...

Sweet, sweet heritage

A representative inheritor of the intangible cultural heritage of sugar-figurine craftsmanship showcases a dragon sugar figurine at a ...