Visitors experience traditional customs for Lixia or the seventh solar term on the Chinese lunar calendar that marks the beginning of summer in Hangzhou, East China's Zhejiang Province on May 5, 2025. The event brought crowds to enjoy intangible cultural heritage parades and explore umbrella-themed artisan markets along with traditional customs. During this year's May Day holidays, the cultural and tourism sector surged to a three-year high, per industry data. Photo: VCG