Patrizia Moroso, creative director of Moroso (center), Damir Eskerica (left), CEO of Moroso since 2018, and Roberto Moroso, president of Moroso Photos: Courtesy of Moroso

Moroso was founded in 1952 by Agostino Moroso, who, together with his wife Diana, established the company with the aim of producing and creating sofas, armchairs, and home furnishings. 

By focusing on a handcrafted approach to product manufacturing and a strong creative impulse in the design phase, the foundation was laid for a vision that allowed the company to grow in the market, distinguishing itself by the quality, innovation, and creativity of its products. 

Since the 1980s, the second generation of the family has embarked on an in-depth research journey in the field of auteur design. 

A creative product of Moroso

Almost 70 years after its founding, Moroso is positioned in the haute couture arm of international design and has become a leading company in the upholstered furniture sector.

Thanks to the creative contributions of designers such as Ron Arad, Patricia Urquiola, Ross Lovegrove, Konstantin Grcic, Alfredo Häberli, Toshiyuki Kita, Marcel Wanders, Tokujin Yoshioka, Enrico Franzolini, Doshi & Levien, Tord Boontje, Nendo, Front, and others, Moroso has created an iconic product collection over the years, maintaining a unified imprint while preserving diverse latitudes and localisms. 

This international outlook has allowed the company to enter some of the most beautiful places in the world, including the Museum of Modern Art in New York, the Palais de Tokyo and the Grand Palais in Paris, the Venice Biennale, and the Victoria & Albert Museum in London. 

These significant collaborations have enabled the company to present an extensive and diversified range of products, suitable for both the residential and contract sectors.

A creative product of Moroso

Patrizia Moroso, creative director of Moroso S.p.A., the family-owned company specializing in the production of sofas, armchairs, and home furnishings, became actively involved in the management in the mid-1980s, transforming the company into an international design brand in just a few years.

Endowed with a strong creative and innovative spirit, Patrizia has in her DNA an insatiable curiosity for all artistic forms, which spearheads her innovativeness. As early as 1988, she had begun working with Ron Arad, who designed her first collection of upholstered furniture. 

In 1999, she began collaborating with Patricia Urquiola, now a star in international architecture and design. In 2004, she worked with Tord Boontje, now the Director of the Royal College of Art in London, and in 2007, with Tokujin Yoshioka, who was later named Designer of the Year at Miami Basel.

A creative product of Moroso 

In addition, starting from 2003, she initiated the idea of collaborating with contemporary art, with the site-specific installation by artist Michael Lin, who was not yet well-known at the time, marking the beginning of this new research. 

This was followed in 2006 by a project with Tobias Rehberger, who was later awarded the Golden Lion at the 53rd Venice Biennale 2009, and in 2010, the latest collaboration with Francesco Simeti and Andrea Sala.

A natural talent scout, she loves working with diversity and in teams. Her feminine approach to contact has led designers to work on the "skin" of objects, allowing them the freedom to rediscover applied arts (weaving, embroidery, and decoration) and experiment with all possible materials. 

By combining technology and craftsmanship, Patrizia Moroso has built an iconic collection of products over the past 20 years, maintaining a unified imprint while preserving diverse latitudes and localisms. 

Public and private spaces come to life through products that tell their stories with invention and flair, now symbols and history of design (the Nanook chair by Philippe Bestenheider, who won the "Premio dei Premi per l'Innovazione" awarded by the Ministry of Innovation on the recommendation of ADI, and presented to Patrizia Moroso by the former president of the Italian Republic, Giorgio Napolitano, in 2010).