Jordan's Minister of Tourism and Antiquities Lina Annab speaks during a press conference in Amman, Jordan, on July 29, 2025. Annab said here on Tuesday that the country is seeking to attract more Chinese tourists amid ongoing efforts to promote its unique tourism offerings. She made remarks on the sidelines of a press conference about a desert ultramarathon event scheduled from November 1 to 8 in Jordan's Wadi Rum. (Photo by Mohammad Abu Ghosh/Xinhua)

Jordan's Minister of Tourism and Antiquities Lina Annab said here on Tuesday that the country is seeking to attract more Chinese tourists amid ongoing efforts to promote its unique tourism offerings.

"China is one of the most important tourism markets globally, and for us," Annab told Xinhua. "We are actively attracting Chinese travelers and have launched campaigns to highlight the many experiences Jordan can offer."

Annab made remarks on the sidelines of a press conference about a desert ultramarathon event scheduled from November 1 to 8 in Jordan's Wadi Rum.

"We are now working with our national carrier" to enhance connectivity with China, she said, adding that attracting Chinese visitors is part of a long term plan for Jordan. "This is not a one-off. It is a sustained effort."