Dubai Duty Free recorded August sales of AED646.23 million (US$177 million), setting a new monthly record for August.

This achievement surpasses the operator’s previous peak of AED588.13 million (US$161 million) reached in August 2018, an increase of nearly 10%.

Sales in August 2025 represented an increase of 15% over last year’s August sales of AED561.53 million (US$153.84 million). Sales averaged around AED20.8 million (US$5.70 million) per day during the month, while passengers estimated about 275,000 a day during the same period.