SOURCE / PRESS RELEASE
Global Kitchen & Bath Leader Kohler Co. Forms Strategic Partnership with Pinduoduo to Advance a New Era of Sustainable Development
Kohler's Chief Sustainable Living Officer Makes First-Ever Visit to a Chinese E-Commerce Platform to Launch a New Phase of Strategic Collaboration with Pinduoduo
On September 18, Laura Kohler, fourth-generation member of the Kohler family and Chief Sustainable Living Officer of Kohler Co., led a delegation to Pinduoduo. Accompanied by the global and China management teams, she engaged in in-depth discussions with Pinduoduo's senior executive team on topics such as new e-commerce, emerging consumer trends, and sustainability. This marks the first-ever strategic collaboration between Kohler Co. and a Chinese e-commerce platform.
As a global leader in kitchen and bath solutions, Kohler has been deeply rooted in China for 30 years. In 1995, Foshan Kohler Co., Ltd. was established as Kohler's first subsidiary in Chinese mainland. According to Laura Kohler, Kohler currently operates 11 manufacturing facilities across the country, covering cabinets, plumbing, and bathroom products, with a strong focus on R&D and intelligent manufacturing.
According to Laura Kohler, the Chinese market has always played a pivotal role in Kohler's global footprint. Embracing sustainability as a core brand commitment, Kohler is advancing a new development vision. Under this framework, Laura Kohler personally led a delegation to visit Pinduoduo, marking the beginning of a new phase of strategic cooperation—underscoring Kohler's determination to further deepen its presence in China.
"The Chinese market is of great importance to us. We hope Kohler can truly embrace the emerging trends of new consumption and new interactions in China, helping more consumers live healthier and more sustainable lives," said Laura Kohler. "Pinduoduo can help expand our reach. The platform has a deep understanding of younger consumers, which is crucial for Kohler as we strive to communicate our values more effectively and connect with both China's younger generation and consumers in county-level markets. Through this collaboration, both sides can leverage their strengths to deliver on our shared vision of creating a better life for consumers."
Kohler officially began its brand partnership with Pinduoduo in May 2024. Over the past year, the company has experienced rapid growth on the platform. By September, Kohler had gained over three million new users through Pinduoduo, and during the platform's year-end sales campaign, its monthly revenue tripled compared with pre-partnership levels. In March of this year, the collaboration deepened further with the launch of Kohler's first platform-exclusive products. As of now, Kohler's revenue on Pinduoduo has doubled year-on-year.
"We still see significant growth potential on Pinduoduo. With this new round of strategic cooperation, we aim to reach more young users and consumers in county-level markets, further promoting our sustainability vision. Our goal is to achieve 100% compound annual growth and reach 100 million consumers," said Dirk Jiang, E-commerce General Manager, Kohler. "Looking ahead, Kohler will continue to set global benchmarks while tailoring more intelligent and innovative personalized products for Pinduoduo consumers—for example, introducing pet-friendly showers designed to meet the lifestyle needs of younger generations."
"The consumption potential of China's home improvement market continues to grow on Pinduoduo, with rising demand among younger consumers and those in county-level markets for smarter and more eco-friendly kitchen and bath solutions," said a Pinduoduo brand representative. "Going forward, Pinduoduo will work closely with Kohler across consumer insights, data sharing, product development, and marketing innovation, helping Kohler expand its leadership in China and meet consumers' aspirations for a better life."
On September 18, Laura Kohler, fourth-generation member of the Kohler family and Chief Sustainable Living Officer of Kohler Co., led a delegation to Pinduoduo. Accompanied by the global and China management teams, she engaged in in-depth discussions with Pinduoduo's senior executive team on topics such as new e-commerce, emerging consumer trends, and sustainability. This marks the first-ever strategic collaboration between Kohler Co. and a Chinese e-commerce platform.
Laura Kohler, Chief Sustainable Living Officer of the Kohler family, visits Pinduoduo accompanied by her executive team. Photo: Jie Wu
As a global leader in kitchen and bath solutions, Kohler has been deeply rooted in China for 30 years. In 1995, Foshan Kohler Co., Ltd. was established as Kohler's first subsidiary in Chinese mainland. According to Laura Kohler, Kohler currently operates 11 manufacturing facilities across the country, covering cabinets, plumbing, and bathroom products, with a strong focus on R&D and intelligent manufacturing.
According to Laura Kohler, the Chinese market has always played a pivotal role in Kohler's global footprint. Embracing sustainability as a core brand commitment, Kohler is advancing a new development vision. Under this framework, Laura Kohler personally led a delegation to visit Pinduoduo, marking the beginning of a new phase of strategic cooperation—underscoring Kohler's determination to further deepen its presence in China.
Laura Kohler (left) speaks with representative from Pinduoduo. Photo: Jie Wu
"The Chinese market is of great importance to us. We hope Kohler can truly embrace the emerging trends of new consumption and new interactions in China, helping more consumers live healthier and more sustainable lives," said Laura Kohler. "Pinduoduo can help expand our reach. The platform has a deep understanding of younger consumers, which is crucial for Kohler as we strive to communicate our values more effectively and connect with both China's younger generation and consumers in county-level markets. Through this collaboration, both sides can leverage their strengths to deliver on our shared vision of creating a better life for consumers."
Mr. Cheng Ning, President of Kohler Kitchen & Bath China Photo: Jie Wu
Kohler officially began its brand partnership with Pinduoduo in May 2024. Over the past year, the company has experienced rapid growth on the platform. By September, Kohler had gained over three million new users through Pinduoduo, and during the platform's year-end sales campaign, its monthly revenue tripled compared with pre-partnership levels. In March of this year, the collaboration deepened further with the launch of Kohler's first platform-exclusive products. As of now, Kohler's revenue on Pinduoduo has doubled year-on-year.
Kohler Group and Pinduoduo sign a strategic cooperation agreement. Photo: Jie Wu
"We still see significant growth potential on Pinduoduo. With this new round of strategic cooperation, we aim to reach more young users and consumers in county-level markets, further promoting our sustainability vision. Our goal is to achieve 100% compound annual growth and reach 100 million consumers," said Dirk Jiang, E-commerce General Manager, Kohler. "Looking ahead, Kohler will continue to set global benchmarks while tailoring more intelligent and innovative personalized products for Pinduoduo consumers—for example, introducing pet-friendly showers designed to meet the lifestyle needs of younger generations."
"The consumption potential of China's home improvement market continues to grow on Pinduoduo, with rising demand among younger consumers and those in county-level markets for smarter and more eco-friendly kitchen and bath solutions," said a Pinduoduo brand representative. "Going forward, Pinduoduo will work closely with Kohler across consumer insights, data sharing, product development, and marketing innovation, helping Kohler expand its leadership in China and meet consumers' aspirations for a better life."
