Tashi Badan poses for a photo in Lhasa, southwest China's Xizang Autonomous Region, Sept. 16, 2025. (Xinhua/Tenzin Nyida)

 

This photo taken on Sept. 29, 2025 shows cultural and creative ornaments designed by Yakhore Design Company in Lhasa, southwest China's Xizang Autonomous Region. (Xinhua/Tenzin Nyida)

 

Tashi Badan (L) discusses the product design plan with a friend at Yakhore Design Company in Lhasa, southwest China's Xizang Autonomous Region, Sept. 16, 2025. (Xinhua/Tenzin Nyida)

 

A staff member (L) shows a cultural and creative ornament designed by Yakhore Design Company to a customer at a shop in Lhasa, southwest China's Xizang Autonomous Region, Sept. 29, 2025. (Xinhua/Tenzin Nyida)

Tashi Badan, 29, is the founder of Yakhore Design Company in southwest China's Xizang Autonomous Region. In recent years, he has led his team to develop a variety of Tibetan culture-themed products such as decorative items, art pieces and fridge magnets. Describing himself as "a bridge," Tashi Badan promotes products through short videos and live streaming, helping local artists reach a broader audience.

Looking to the future, Tashi Badan hopes to bring more local young people to explore ethnic culture and create a cultural brand with wide-reaching influence.