Screenshot of CCTV News

China's three government agencies on Thursday summoned three platform companies - Douyin, Taotian, and Xiaohongshu - for talks regarding issues such as non-compliant marketing of counterfeit YouthIt products imported through cross-border e-commerce that was first reported by state broadcaster CCTV.

The office of the food safety commission of the State Council, the State Administration for Market Regulation (SAMR) and the General Administration of Customs have demanded these firms to strictly comply with laws and regulations, including the Anti-Unfair Competition Law, the Consumer Rights Protection Law, and the Food Safety Law, according to a notice published on the website of the SAMR.

Platforms are urged to earnestly fulfill their primary responsibilities, strengthen the review and vetting of cross-border e-commerce enterprises, enhance the management of goods sold, intensify efforts to address harmful information, and ensure smooth channels for consumer inquiries, complaints, and reports. In doing so, they will effectively safeguard consumers' legitimate rights and interests and promote the standardized, healthy and orderly development of the industry, noted the document.