A live-streamer from Kazakhstan promotes products at the China-Kazakhstan Horgos International Border Cooperation Center in Horgos, northwest China's Xinjiang Uygur Autonomous Region, Aug. 21, 2026. (Xinhua/Ding Lei)

In recent years, Horgos in northwest China's Xinjiang Uygur Autonomous Region, an important gateway to Central Asia, has harnessed the geographic, logistics and commodity advantages of the Horgos Area of China (Xinjiang) Pilot Free Trade Zone and the China-Kazakhstan Horgos International Border Cooperation Center and fostered a new form of cross-border e-commerce business featuring foreign live-streamers.

A staff member packages products ordered via a cross-border live-streaming platform at the China-Kazakhstan Horgos International Border Cooperation Center in Horgos, northwest China's Xinjiang Uygur Autonomous Region, Aug. 21, 2026. (Xinhua/Ding Lei)

A live-streamer from Kazakhstan prepares for a live-streaming at Yiwu International Business Trade Mall of the China-Kazakhstan Horgos International Border Cooperation Center in Horgos, northwest China's Xinjiang Uygur Autonomous Region, Aug. 21, 2026. (Xinhua/Ding Lei)

A live-streamer from Kazakhstan promotes clothes at Yiwu International Business Trade Mall of the China-Kazakhstan Horgos International Border Cooperation Center in Horgos, northwest China's Xinjiang Uygur Autonomous Region, Aug. 21, 2026. (Xinhua/Ding Lei)

A live-streamer from Kazakhstan promotes cosmetic products at Yiwu International Business Trade Mall of the China-Kazakhstan Horgos International Border Cooperation Center in Horgos, northwest China's Xinjiang Uygur Autonomous Region, Aug. 21, 2026. (Xinhua/Ding Lei)