Workers hand-make mooncakes featuring guofeng (Chinese-style) cultural and creative designs at a bakery in Jinhua, East China's Zhejiang Province on September 10, 2026. As the approach of the Mid-Autumn Festival, which falls on September 25 this year, China's mooncake market has entered its peak sales season. Supermarkets and shopping malls, street-side bakeries and e-commerce platforms have rolled out new products, as the festive shopping buzz continues to build. Photo: VCG