SOURCE / PRESS RELEASE
Purcotton and JD.com: the synergy of soft power and hi-tech
Published: Mar 01, 2018 01:33 PM

Guests and PurCotton representatives at the event Photo: Courtesy of PurCotton


Purcotton, China's leading supplier of cotton products and the county's leading e-commerce platform JD.com signed a new strategic cooperative agreement for 2018 at JD.com headquarters on February 26. At the event, JD.com announced that their first Super Brand Day in 2018 would be on February 27.

Purcotton's new tissue product gift pack, the Light of Life, was unveiled during the event. The gift pack is aimed at new mothers and includes maternal and infant products such as towels and handkerchiefs made of 100 percent cotton.

Purcotton, has maintained an excellent reputation in China since it was established in 2009 and  advocates a lifestyle using pure cotton products. Purcotton products first went on sale on JD.com in 2012, the brand has seen consistent growth in sales ever since. Shipments in 2017 were three times higher than the year before, prompting JD.com to recognize Purcotton with an award as the highest quality brand in the mother and child field, and the only Chinese brand to received such an accolade.

The highlight of Super Brand Day this year was the agreement between Purcotton and JD.com. The e-commerce platform will support to Purcotton in several sectors, providing specialist help in big data, targeted marketing, the supply chain, storage and logistics.

Purcotton's founder Li Jianquan is an enthusiastic advocate of the exclusive lifestyle that his company brings within reach. Purcotton has been dedicated to using only natural cotton as the raw material for its products since it was established. Instead of using wood or synthetic fibers as the basis for their tissues, Purcotton stays true to their name and insists on only pure, natural cotton. Li said that natural cotton represents the comfortable and sustainable lifestyle that customers seek, and is the reason behind the name of the new tissue package.

New products in the Light of Life range are made exclusively from 100 percent natural cotton. Purcotton's technology enables soft, non-woven cotton fabric to bind together without use of any chemical agents. The result is both luxuriantly body-friendly and biodegradable. Li said that cotton grows well in a range of conditions. It can thrive in arid or saline conditions. Cotton can turn a desert into an oasis, and is very eco-friendly.

"If cotton was used to replace all the wood used to make tissues, we could save 5 million tons of paper, which means 120 million trees," Li said. More expansive cotton plantations do not just make economic sense, but are good for the planet and everyone who lives here.

Taiwanese actor and singer Michelle Chen attended the event and shared her experiences of the good things about cotton products and revealed that she and many of her friends are loyal customers of Purcotton.

According to the China Light Industry Internet, an online information platform, by 2020, the market for mother and infant products will reach around 3.6 trillion yuan ($570 billion).

For Purcotton, which aims high in providing the best quality cotton products for this growing consumer group, the business opportunities ahead are almost unlimited.

New products in the Light of Life range are made exclusively from 100 percent natural cotton. PurCotton's technology enables soft, non-woven cotton fabric to bind together without use of any chemical agents. The result is both luxuriantly body-friendly and biodegradable.

Li said that cotton grows well in a range of conditions. It can thrive in arid or saline conditions. Cotton can turn a desert into an oasis.

"If cotton was used to replace all the wood used to make tissues, we could save 5 million tons of paper, which means 120 million trees," Li said. More expansive cotton plantations do not just make economic sense, but are good for the planet and everyone who lives here.

Taiwanese actor and singer Michelle Chen attended the event and shared her experiences of the good things about cotton products and revealed that she and many of her friends are loyal customers of PurCotton.

According to the China Light Industry Internet, an online information platform, by 2020, the market for mother and infant products will reach around 3.6 trillion yuan ($570 billion).

For PurCotton, which aims high in providing the best quality cotton products for this growing consumer group, the business opportunities ahead are almost unlimited.


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