Participants at the Summit Forum on Video & Audio Cooperation sponsored by Tencent Music Entertainment Group Photo: Courtesy of Tencent Music Entertainment Group

On the afternoon of August 27, the Summit Forum on Video & Audio Cooperation sponsored by Tencent Music Entertainment Group was successfully held in Beijing. At the summit forum, Tencent Music Entertainment Group and guests present discussed the establishment and development of the Video & Audio + Alliance.

Tencent Music Entertainment Group, including mainstream music platforms QQ Music, Kugou Music and Kuwo Music as well as pan-entertainment interactive platform of WeSing, Kugou Live, agreed to bring better, more diverse digital music services to users. The Video & Audio + Alliance is another extension of Tencent Music Entertainment in the field of musical pan-entertainment. Video & Audio + launched by Tencent Music Entertainment with film, television and music producers is a cooperative alliance for creating high-quality film, television and music, breaking the boundaries and barriers between music creation, film, television, album production and other forms. Video & Audio + aims at unifying film, television and music resources to provide partners with one-stop solutions that combine the three aspects of joint production, investment, manufacture and integrated publicity and release, and to produce customized film, television and music content. Based on the Video & Audio + Alliance, Tencent Music Entertainment Group will build up a cooperation and exchange platform for the whole video and audio industry to promote integration and development of film, television and music.