Three years after the Los ­Angeles Rams bet their future on ­Jared Goff, the young quarterback is set to deliver the jackpot.

Goff goes head-to-head with Tom Brady Sunday in a clash of generations that pits the 24-year-old Rams quarterback against a living legend of the NFL.

Bookmakers have installed the New England Patriots and the 41-year-old Brady - appearing in an incredible ninth ­Super Bowl - as favorites to claim a sixth championship.

Yet Goff, chosen with the No.1 pick in the 2016 draft ­after a high-stakes trade with the Tennessee Titans, has demonstrated a knack of rising to each new challenge in his three-year career.

In the NFC title game against the New Orleans Saints, Goff overcame deafening conditions and a 13-point deficit to pilot his team to a 26-23 overtime victory in the Superdome.

It was an outcome which ­underscored the strides Goff has taken since a disastrous rookie season in 2016, where he lost all seven of his starts, threw more interceptions than touchdowns and left many wondering if the No.1 pick was a bust.

The arrival of head coach Sean McVay in early 2017, however, was to be the catalyst for a dramatic reversal in Goff's fortunes.

McVay, who replaced the sacked Jeff Fisher, has turned the Rams into one of the most potent offensive units in the NFL, with Goff his key on-field lieutenant.

Unsurprisingly, the Rams head coach has nothing but the highest of praise for Goff, who has registered 26 wins against nine losses under McVay.

"What I love most about Jared is he doesn't let the circumstances of a game - good or bad - affect the way that he competes," McVay said. 

"And I think that fearless nature, not being afraid to fail and always attacking success, is something that certainly helps me as a coach."

Goff, who has cut a relaxed figure since arriving in Atlanta with the Rams this week, says he has derived satisfaction from helping the franchise transform from a dismal 4-12 campaign in 2016 to authentic Super Bowl contenders.

"There's a lot of guys who were on that team that are on this team, and it feels good to say that we were able to turn that around," Goff said.

Goff meanwhile is relishing the prospect of coming up against Brady. 

The Rams quarterback was seven when Brady was playing in his first Super Bowl.

"What he's done his whole career, being in this game nine times," Goff said. 

"What makes him special is his never-ending perseverance and drive. People continue to count him out and he just keeps coming back and having tremendous seasons, year after year."

While Brady has set new benchmarks for longevity, Goff says there is no chance of his career extending into his 40s.

"I'm 24 and I've been playing for three years and I feel it," Goff said. 

"How he's been able to do it for so long I just don't know. It's truly incredible."