Universities compete for potential candidates in ingenious ways
Published: Jun 29, 2021 09:33 PM
Photo: Screenshot of a video posted by China News Service

Photo: Screenshot of a video posted by China News Service

As the year 2021's national college entrance exam, or gaokao, enters its final chapter with the release of results, China's top universities are beginning their most important contest of the year - recruiting top talents - and they are going all out to impress the best candidates. 

Many universities have designed beautifully crafted acceptance letters to attract candidates to apply. Among them, the Nanjing University of Aeronautics and Astronautics stood out. 

Opening the gift box of the admission notice, one finds a couple of three-dimensional stacked paper sculptures. Among the clouds, the Long March-5 rocket is launched into the sky, and the BeiDou network is in sight. 

In addition, the school also gave blind boxes of badges, containing seven different types of aviation, aerospace and civil aviation vehicles, two of which are randomly selected and put into each student's notice.

Nankai University chose to include two lotus seeds from Jiaxing, East China's Zhejiang Province, in its admissions letter to commemorate the centennial of the founding of the Communist Party of China (CPC). The first National Congress of the CPC was held in Jiaxing in 1921.

A few years ago, some universities began to design special admission notices to attract prospective students. But the trend and the competition it brought with it had a bad side to it. 

But in recent years, more universities have chosen to release photos and videos of their exquisite admission notices on social media, forming a kind of a healthy competition. Many students left messages saying that the exquisite notices of their target colleges have increased their motivation for learning.