Chinese clothing brand apologizes for horrific contents appearing on child clothing line
Published: Sep 23, 2021 11:28 AM
Photo: web

Photo: web

Chinese clothing brand JNBY apologized after their child clothing lines from its sub-brand were found to contain inappropriate and horrific printings. 

An online customer service from "jnby by JNBY," a sub-brand of  JNBY said the company was aware of the situation and has removed related products from their website. 

"We apologize for the concern caused to customers caused by the design and will tighten regula-tion," the customer service said on the official T-mall store of the brand. 

The incident comes after some customers complain on social media that they have bought child clothes from the brand "jnby by JNBY" which contain printing of hell-like patterns. 

The clothes are printed with messages such as "Welcome to Hell" and "Let me touch you," as well as prints of a Satan-like figure chopping a leg, according to pictures posted by customers. 

The Global Times found that the related range of clothes have been removed from the online sales platform belonging to the brand.

By the end of last year, the company had 1,931 stores nationwide, and overseas stores in the US and Canada. In the fiscal year ended June 30, JNBY has seen the sales rise 33.1 percent year-on-year to 4.126 billion yuan ($638.70 million).