Kevin Xu attends a public service activity. Photo: Courtesy of MEBO

Founded in 1987, the MEBO Group, led by practical regenerative medical academics and regenerative life technology, has developed into an integrated large-scale high-tech transnational enterprise with a business covering clinical treatment, pharmaceutics, dietary supplements and medical health care services.

MEBO, the patentee of over 100 domestic and international patents, is the owner of dozens of regenerative products with independent intellectual property, including medicine, healthcare and skincare products.

Kevin Xu, chairman of the Board of Directors of the MEBO Group, told the Global Times that the company has established an international cross-border service trade platform that has connected more than 100 strategic partners since it was built in 2020.

"These companies are unable to steadily export their products to their partners due to the pandemic, so they chose us to give them more ways to export overseas. MEBO has developed for over 30 years and our market covers more than 80 countries and regions across the world, which is the solid foundation that allows us to establish such a global service trade platform," Xu said. 

MEBO, a dual-headquartered global company, has the capability of extending beyond China and the US. 

"Therefore, our company can absorb more information for holistic analyses, and make better decisions in order to ensure that the company can find a way to grow in a diverse environment," Xu said.

Kevin Xu speaks at the China Beijing International Fair for Trade in Services. Photo: Courtesy of MEBO

Empowering the new normalcy 

In terms of the pandemic, Xu said he believes the sudden outbreak of COVID-19 has offered many opportunities to the company, as it has changed the way the global economy works. 

"The pandemic has changed the way our business will operate in the future. That is to say, companies need not only to be self-productive, but also to be a service platform to connect others," Xu said.

In 2020, Xu proposed building an emergency network for trauma treatment, originally in China, but after the COVID-19 outbreak became a global event, Xu decided to connect more partners to establish the emergency network globally.

Moreover, Xu said that people should have a better understanding of future outbreaks and the virus itself. Together with Harvard University, Xu has set up the world's first database on COVID toe syndrome, so that people can learn more about the new symptoms and understand how to prevent them in the future.

"The global enemy needs to be faced by the whole world together, and no one can be left out," Xu said, adding that the pandemic has brought people closer. Since people have had to communicate with each other through online applications during the pandemic, they need to understand that communication and mutual trust are equally important when the world is facing the same enemy. 

Responding to the call of the era

Over the past year, fundamental changes have taken place in almost every field, and corporate social responsibility (CSR) is no exception. 

"At present, in addition to conforming to the times and finding a new focus for carrying out our work, transparency and accountability will also become the key elements for enterprises to fulfill their social responsibility. Many companies are talking about the importance of social responsibility. Now is the best time to put it into practice," Xu said. 

For many years, MEBO has been committed to making its own contributions to global challenges such as poverty reduction, improving health care and promoting education by making use of its innovative technologies and products. It not only has creatively developed a brand new global training paradigm by closely collaborating with the Clinton Global Initiative, the UN and the Belt and Road Initiative, it is also carrying out extensive international rescue and technical support. 

For example, MEBO was one of the first to respond after the explosion happened in Beirut, Lebanon in August 2020. 

"We MEBO firmly believe that only by actively undertaking social responsibility can an enterprise have real vitality and competitiveness," Xu said. 

Looking to the future, Xu said that MEBO will firmly seize the great opportunity for China to build a new development paradigm to invest more capital and resources, accelerate the innovation of regenerative medicine, and build a worldwide and large-scale service trade platform. 

As more enterprises go global, Xu expects Chinese entrepreneurs to embrace the global market and seize major historical opportunities to win in this key period of developing a broader market space in the future.