JD Logistics

 
Sales of daily necessities including fresh food and beverages saw a significant increase during this year’s 618 mid-year shopping festival, an official from e-commerce platform JD said on Thursday, adding that the country’s consumption indicators have been recovering after COVID-19 flare-ups in April and May.

Liu Hui, director of JD’s consumption and industry development research institute, made the remarks during an online press conference on consumption trends during the ongoing festival. Pre-cooked food has been popular, Liu said, with the sales volume increasing 164 percent on a yearly basis.

Liu said that since the outbreak of the epidemic in 2020, consumers have had more time at home as well as more pressure to cook. From 2019 to 2021, sales of pre-made dishes increased by 2.5 times. In 2021, the sales of pre-made food rose 156 percent compared with the previous year, Liu said.

There has also been a sharp rise in sales of household appliances. Sales of projectors rose 62 percent year-on-year, with those of VR machines growing 50 percent.

China’s Generation Z represents the latest consumer trend of the country, Liu said. During the shopping festival, they focused on health, beauty and anti-aging products. 

Sales of health management products increased 1,988 percent year-on-year, and those of health drinks and psychological counseling services rose 379 percent and 301 percent, respectively. 

During this year's 618, more consumers have chosen to use Jingdong Daojia (JJDJ) and JD Shop Now to purchase digital products. Data showed that on these two platforms, sales of cell phones increased nearly 170 percent year-on-year, with sales of digital products rising 240 percent.