Workers load delivery parcels onto trucks at a logistics park in Huai'an, East China's Jiangsu Province, on January 16, 2025. Photo: VCG

China's e-commerce logistics index came in at 112.0 points in July, up 0.2 points from a month earlier, as government policies to boost domestic demand became more effective, industry data showed on Tuesday.

The sub-index tracking the sector's gross business revenues increased 0.1 points month-on-month to 130.9 points, the China Federation of Logistics and Purchasing (CFLP) announced. 

The figure in July demonstrates a strong performance in the off-season, hitting a new intra-year high as business volume rebounds. The recovery in transaction volume has driven up the load utilization rate index while also contributing to reduced logistics costs, He Hui, chief economist of the CFLP, told the Global Times on Tuesday.

After the government launched the trade-in program last year, China has boosted domestic consumption growth and driven significant industrial transformation and economic structural upgrading. 

The National Development and Reform Commission, the country's top economic planner, said in July that a total of 138 billion yuan ($19.20 billion) of central government funds will be distributed in July and October for the third and fourth quarters to support local governments in carrying out the trade-in program.

Supported by the policies, consumer enthusiasm and confidence have strengthened, with the summer consumption wave emerging as the primary driving force for strong online sales, He said.

Driven by extreme summer weather conditions, categories such as medical and health products, sun protection cream, and apparel have sold well. In addition, summer vacation-themed educational materials and training courses have experienced significant sales growth.

"As policies to stabilize employment and boost consumption continue to produce effect, the country's services consumption and new types of consumption have expanded. China's consumption is poised to maintain its resilience and will serve as the primary driving force for economic growth," Cai Wei, chief strategy officer of KPMG China Advisory, told the Global Times on Tuesday.

The role of the trade-in policy in guiding green and intelligent consumption upgrading is becoming stronger, with consumption of new-energy vehicles, energy-saving household appliances, and smart home appliances maintaining rapid growth. 

Additionally, the emotion-driven economy is empowering improvement in a set of new consumption categories such as light luxury, trendy toys, and fitness, while gold and silver jewelry and sports and entertainment products have achieved marked growth, Cai noted.

China's retail sales increased by 5 percent year-on-year in the first half of this year. Online retail sales went up by 8.5 percent year-on-year, official data showed.