Photo: Screenshot from NBD

Intel CEO Lip-Bu Tan became the latest foreign corporate chief to showcase his Chinese language skills when he reportedly delivered a speech in Chinese at an event on Wednesday, according to media reports.

At an industry conference held by Intel on Wednesday, Tan delivered his first public speech in Chinese, sharing his best wishes and expectations for Intel's 40th anniversary in the Chinese market, according to Chinese news portal sina.com.cn.

Tan emphasized that amid the current artificial intelligence (AI) boom, Intel will continue to strengthen cooperation with partners, from consumer devices and data centers to edge computing, to jointly seize new opportunities.

Tan's speech was also reported by domestic media National Business Daily, which the newspaper described as "rare."

"My task is clear -- to create great products that address our client's most critical challenges and help everyone gain confidence in the market," Tan said.

Tan became the latest foreign CEO to demonstrate his Chinese language ability, in part as a measure to woo Chinese consumers, a Chinese analyst said.

In July, Jensen Huang, founder and CEO of US-based chipmaker Nvidia, delivered a speech at the opening ceremony of the third China International Supply Chain Expo, which he said was the first time he had given a speech in Chinese. Huang wore a Tang-style suit instead of his iconic leather jacket for the occasion.

Liu Dingding, a veteran industry analyst, told the Global Times on Wednesday that the Intel CEO's efforts to demonstrate his Chinese language skills are a clear signal that the company attaches great importance to the Chinese market.

It is worth noting that this is not a one-off event. From Nvidia's Huang to Intel's Tan, top management at major US tech companies are paying great attention to the open and massive Chinese market, Liu said.

Such long-term, win-win engagements also include Apple Inc's Tim Cook, who makes frequent visits to China each year, Liu said.

On October 23, Intel Corporation reported a 3 percent year-on-year increase in revenue for the third quarter of 2025, with overall sales reaching $13.7 billion.

According to its financial report, Intel's net income rose to $4.1 billion in the third quarter, reversing a loss of 16.6 billion-dollar a year earlier.

During the quarter, Intel and Nvidia also announced a collaboration to jointly develop multiple generations of custom data center and PC products across hyperscale, enterprise and consumer markets.

Global semiconductor companies place great importance on the Chinese market. For instance, in addition to Intel, Samsung, SK Hynix Semiconductor Inc and AMD all participated in the eighth China International Import Expo (CIIE) in Shanghai.

With China's intensive investment in smart manufacturing and AI, the country remains an important part of the global semiconductor industry.

ASML, the Netherlands-based lithography tool maker, told the Global Times in a November interview that it expects demand for relevant chips - particularly mainstream nodes - to remain strong.

"We maintain a fundamentally positive view of China's mainstream semiconductor nodes and believe the overall market remains healthy, continuing to play an important role in applications such as Internet of Things, automotive electronics, and consumer devices," the company said.