Independent automakers enter mid-to-high-end car market

In accordance with Geely's program, brand Embrand will cover sedan, SUV, MPV, off-road vehicle, pick-up and sport car.

Geely pointed out that brand Embrand played an important role in rebuilding and promoting the value and image of Geely's brands and was expected to be the leading actor in multi-brand operation during the strategic transformation period.

No matter how an enterprise positions its products, what's important is to be recognized by the market and to be provided with good brand reputation and quality.

To one's delight, China's independent brand auto enterprises have made considerable progress whatever in the quality of products or the services over several years' development.

It is understood that Geely Embrand EC718 will go to market in mid-to-late August, for this reason, Geely even set up a brand call center with 100 seats for the first time to ensure its distribution services.

Only depending on continual support in terms of the quality and services, the brand value can be improved increasingly, and China's independent brand auto enterprises can get recognized while upgrading a higher competitive level.

Independent brands still need to enrich their product series and advance their brand image, in a bid to occupy a position, hold the say and compete with international brands in domestic and international market. Seizing opportunities, upgrade and transformation are the way that independent brand auto enterprises must pass through.