Changan reportedly in talks to make Ford car under its own brand

"The Changan deal may not add much value to Ford's only brand in the short term, but it could be the first step toward a wider and deeper relationship like GM and SAIC," said Huang Zherui, an analyst with global industry consultancy CSM Worldwide.

Currently, Changan has been competing mostly with indigenous players in the lower-end passenger car segment, leaving the more lucrative medium-to-higher market segment to locally-built Buick, Accord, Camry and Passat models.

Reuters