Changan to make own brand high-end car with new logo

• Source: Gasgoo
• [13:57 August 25 2010]
• Comments

China's Chang'an Automobile Group revealed to the media that in order to get rid of its low-end brand image of poor quality and low price, Changan Group has decided to make an own brand high-end vehicle.

It is reported that the incoming high-end model is an extension of the current Changan brand, but its operation mode will be different. General manager assistant of Changan Group told the reporter that the high-end model will use a new logo and its market position will be higher than the Benni, Alsvin and even SAIC's Roewe 550.

Xu Liu ping, president of Changan Group said that not only will the high-end brand boost Changan's existing brand image, but will cement its position as the first car camp at home.

Changan Group had a fast expansion last year due to the restructuring of Aviation Industry Corperation of China and a JV with Peugeot Citroen. Despite of which, Changan Group expressed that developing self-owned brand is its first priority.

Changan Motor has established R&D institutions in Chongqing, Shanghai, Beijing, Harbin, Jiangxi, Turin (Italy) and Yokohama (Japan).

Xu said that Changan Motor aims to sell three million vehicles in 2015, and in 2020, that figure will be five million units.