Children’s ‘red clothes’ see sales boost ahead of CPC centennial gala events
Published: May 18, 2021 10:13 PM
Screenshot of Taobao

Screenshot of Taobao


Children's "red clothes" are seeing a sales boost on China's online shopping platforms ahead of Children's Day as kids are preparing for the gala events with "red themes" in celebration of the centenary of the Communist Party of China (CPC). 

The Global Times learnt from shops on China's e-commerce platform Taobao that sales of Red Army clothes of different styles for kids have seen an obvious increase since April and many buyers placed orders for performances on China's Children's Day, which falls on June 1.

The owner of Mengni Cool Kid, a clothes shop on Taobao that has sold more than 8,000 Red Army clothes items, told the Global Times on Tuesday that the number of people buying and inquiring about the clothes has "significantly grown" in May, and sales are three to four times the level in previous months.

He said the sales have been greater than in previous years, which he believed is because of the 100th anniversary of the CPC this year.

Other shops on the platform have seen a similar trend, with some saying that the sales might keep increasing as Children's Day approaches. 

Many buyers noted in the comment sections that the clothes will be used in school performances for the festival, with kindergartens and primary schools organizing various gala events. 

The "red theme" that tells stories about the country's revolutionary path has become a popular choice for many school gala organizers this year. 

One of them is the head of Huiduoduo children's eloquence training center in Shanghai, surnamed Xu, who has sent 60 kids to a large event in celebration of the CPC's centenary to perform recitations and dances with "red themes," which will be broadcast on a local TV channel on June 1. 

She told the Global Times that the performance that was already recorded was about the Long March in the 1930's and the kids were all wearing red army clothes bought online to match the theme of the show. 

In addition to the boost in "red clothes" sales and the number of "red galas," the Party's centenary has also promoted "red tourism," which refers to visiting historical sites with a revolutionary legacy across the country.