Serbian President Aleksandar Vucic announces Jackie Chan as brand ambassador for Expo 2027 in Belgrade: report
By Global Times Published: Sep 10, 2025 08:36 PM
Serbian President Aleksandar Vucic announced Tuesday that Chinese film star Jackie Chan has been appointed as a brand ambassador for Expo 2027 in Belgrade, according to a report published on news portal Telegraf.rs on Tuesday.
In a post on Instagram, Vucic said that he is convinced that Jackie Chan, as a promoter of EXPO 2027, will provide strong support in presenting the event that will place Serbia at the center of global attention and bring the spirit of play that EXPO promotes in Serbia closer to the world, according to the report.
Jackie Chan was previously an ambassador for EXPO 2010 in Shanghai, and will now reprise that role with EXPO 2027, which is the reason he traveled to Belgrade where he was received by President Vucic, according to the report.
Chan said he believes that in 2027, Belgrade will be the “meeting place between the East and the West,” according to the report.
According to Telegraf.rs, Chan said that, “The rhythm in martial arts is like music, and storytelling in music is like a movie. It all together carries the spirit of culture,” according to the Serbian press.