A combination of photos shows internet celebrity Luo Yonghao in a live broadcast claiming Xibei served pre-made dishes as freshly cooked ones, and Jia Guolong, founder of Xibei, promising that the restaurant does not serve pre-made dishes

The Sina Weibo accounts of internet celebrity Luo Yonghao and the founder of the well-known Chinese restaurant chain Xibei Jia Guolong were suspended on Friday night, domestic media outlets reported, after Jia announced on his personal Sina Weibo account at around 5 pm that he would "comprehensively respond to Luo's slander and defamation against his company" at 10 pm.

Prior to this, the online dispute between the two over "pre-made dish" had been under public spotlight. 

At the scheduled time 10 pm, however, Jia failed to show up at the Sina Weibo. The Beijing News citing sources, reported that the pair's Sina Weibo accounts were suspended.

According to chinanews.com, jinantimes.com, a new media outlet affiliated to Jinan Daily, at around 9:30 pm, Jia posted via one of his company's official Weibo accounts, accusing Luo of maliciously inciting public sentiment. The Global Times found that there is no post under the account as of press time. 

Wang Gaofei, CEO of Sina Weibo, posted on his personal Weibo account, saying that any future public sparring should be conducted through media interviews. 

Wang also cited the negative list of conduct for online celebrity accounts issued by China's Cyberspace Administration of China (CAC) in December 2025, pointing out that acts such as organizing or orchestrating online quarrels and offline confrontations, attacking competitors, fanning online hostility, and occupying public resources over personal disputes and conflicts of interest are prohibited.

Some netizens opined that Wang's posts were in response to the suspension of the two individuals' accounts.

Topic with the hashtag of "Jia Guolong demands Luo Yonghao apologize and compensate" had generated views exceeding 56 million views on Sina Weibo as of press time. 

The online feud started with a post by Luo on September 13, who claimed that Xibei's dishes were "almost all pre-made, and so expensive." He also called on authorities to legislate to make restaurants to indicate whether they use pre-made dishes.

In response, Jia on September 14 denied Luo's accusation that Xibei serves pre-made dishes. He stated that under national regulations, none of Xibei's dishes fall into the category of pre-made dishes. He also told media that they would definitely sue Luo, given the damage his comment has caused to the brand.

On September 15, Xibei apologized to its customers in a public letter, vowing to shift from the central kitchen model to on-site food preparation in its outlets whenever possible. 

On December 26, 2025, the CAC released a notice on regulating the management of online celebrity accounts on its official WeChat account, urging all social media platforms to guide operators of online celebrity accounts in exercising their influence responsibly and regulating their online conduct.

Global Times