A foreign visitor takes a photo of a Chinese toy during the ongoing Sixth China International Consumer Products Expo in Haikou, South China's Hainan Province, on April 15, 2026. Photo: Yin Yeping/GT

Holding a bottle of orange soda from Beijing-based beverage brand Beibingyang, also known as Arctic Ocean, Sebastian Ciemnoczołowski, Marshal of the Lubuskie Voivodeship in western Poland, told Global Times reporters that he understands this type of drink is associated with childhood memories for many Chinese consumers, and he believes Polish consumers may also like it.

At the exhibition hall featuring Chinese trend brands going global at the ongoing Sixth China International Consumer Products Expo (CICPE) in Haikou, South China's Hainan Province, the long-established Beijing beverage brand made an appearance, epitomizing the efforts of many Chinese products and brands that are using this platform to expand into global markets.

As Ciemnoczołowski led a delegation to the expo, which he attended for the first time, the Polish government representative said that many exhibits at the event are "very interesting and could have potential to become popular in Poland," naming products from electronics to food and beverages.

"Polish consumers are likely to be interested in products with distinctive Chinese cultural and aesthetic elements, as the cultural dimension is expected to attract wide attention," he said.

This year marks the 20th anniversary of the establishment of sister-province relations between Hainan Province and Lubuskie Voivodeship. To further deepen friendly cooperation, the two sides signed a memorandum on strengthening ties and encouraged greater personnel exchanges prior to the CICPE. 

The Polish government representative said that through the expo, China and Poland should fully play the roles of a "window" and a "gateway" to explore markets.

At the same exhibition hall, toys such as transformers and model cars were on display, among flagship products from Dongguan, a manufacturing hub in South China's Guangdong Province. As the Polish business delegation passed by, some of them stopped to take photos, a Global Times reporter observed.

Wen Guoxiong, president of the Dongguan Toy and Juvenile Products Association, told the Global Times on site that this is the first time for the body to participate in the CICPE, and it organized seven leading companies in Dongguan's trendy toy sector to exhibit together, covering a wide range of categories, from building block toys to plush toys, and model cars, essentially covering the main segments of Dongguan's toy industry.

The overall export performance of trendy toys has been positive. According to Wen, this momentum is expected to continue this year. Southeast Asian countries remain the main export destinations, while in recent years the companies have also been gradually expanding into the European and American markets.

During the past few days of participation, many foreign buyers visited their toy booths, with some already signing preliminary cooperation agreements. "The main purpose of their participation in the expo is clear: to bring Dongguan's trendy toys to a wider market and help homegrown brands go global," said Wen.

At the CICPE, RoseSelsa, a digital audio product brand from Chengdu, Southwest China's Sichuan Province, unveiled its annual flagship product and showcased a range of earphone products on display. One of the latest products, which is called Astor, is equipped with artificial intelligence (AI) meeting minutes and real-time AI translation functions, currently supporting five languages: Chinese, Russian, French, German, and English.

Jonathan Wang, global channel expansion manager of RoseSelsa, told the Global Times that this is the company's first participation in the CICPE. "The aim is to expand overseas channels and explore more international opportunities. So far, the results have been promising, with a number of foreign government and business representatives visiting the booth to inquire and establish contacts," he said.

Currently, its main overseas markets are in Southeast Asia, including Indonesia, Malaysia, and Thailand. In terms of its overseas market strategy, the company aims to build a comprehensive audio brand covering a full range of product categories, focusing on cost performance.

Walking through the exhibition halls of the CICPE, the Global Times reporters observed that the expo not only serves as a window for foreign products to enter the Chinese market, but also provides an important opportunity for Chinese companies to go global, as more Chinese products gain popularity abroad.

Muhmd Morra, an Egyptian entrepreneur attending the expo for the second time, has a clear understanding of this trend, which is part of the reason he returned this year.

"I want to take a close look at the latest Chinese products and explore future trading opportunities, including exporting selected goods from China to other countries," Morra said. His focus is mainly on consumer goods such as protein products and vitamins, which are available at the expo.

Commenting on the exclusivity of the event for foreign buyers, he said that the expo is valuable as it offers a rare opportunity to meet factory owners face-to-face, rather than relying on intermediaries to conduct business.